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Apple

Apple Inc, cunoscută anterior sub numele de Apple Computers, este o companie americană cu domeniul de activitate axat pe tehnologia computerelor.

Apple – Scurt istoric

Apple a castigat o mare reputatie ca inovator in industria de inalta tehnologie. Compania Apple a fost infiintata de Steve Jobs, Gary Wozniak si Ronald Wayne la data de 1 aprilie 1976 intr-un garaj din Palo Alto, in sudul Californiei. In iulie 1976, Apple Computers scotea pe piata primul PC in forma lui incipienta. Au urmat apoi in 1977, Apple 2, care deja avea o imagine mai avangardista, iar in 1980 Apple 3. In 1983, au lansat proiectul Lisa, care a revolutionat, practic, lumea PC-urilor, introducand un sistem de operare cu o interfata grafica (GUI).
2010 a fost anul in care Apple a lansat tableta iPad, care si-a castigat imediat popularitatea in lumea „high tech”.

Personalitatea Brandului. Asocieri tangibile și intangibile.

Apple este un brand complet si puternic, care a dobandit poziția de “compania favorită a lumii”. Clasamentul anual este realizat de FutureBrand pe baza unui sondaj în rândul a 3.000 de consumatori și profesioniști din industrie, care sunt solicitați să clasifice 100 de companii în funcție de mai multe criterii.

Apple are cele mai bune scoruri în ceea ce privește pasiunea și admirația. Scoruri foarte bune sunt obținute de asemenea la autenticitate, individualitate sau inovație.

Asocieri tangibile

Printre asocierile tangibile ale acestui brand se numără calitatea premium a finisajelor, tehnologia inovatoare, designul unic si elegant, interfata simpla. Oricine a folosit un dispozitiv Apple stie ca acestea functioneaza aproape perfect, fara sa se blocheze. Apple foloseste materiale precum sticla si aluminiu pentru telefoanele iPhone, care denota calitate si eleganta, spre deosebire de alte telefoane, care au carcase din plastic.Softul iOS este unic si ii ajuta sa se diferentieze de restul terminalelor care ruleaza Android. Produsele Apple fac parte din categoria de lux si au preturi pe masura.

Asocieri intangibile

Din perspectiva asocierilor intangibile, brandul Apple este  un brand premium, de lux,  scump, reprezentativ pentru un stil de viata pe masura. A detine unul sau mai multe produse Apple este ca o confirmare a statutului financiar si a stilului de viata.Multi oameni isi doresc un dispozitiv Apple pentru ceea ce reprezinta el, deoarece Apple este un brand asociat cu un stil de viata luxos, deosebit. Multi isi cumpara un produs Apple, pentru ca acesta va spune ceva despre ei, ii va propulsa in lumea buna, nu neaparat pentru caracteristicile tehnice.

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AirPods 2 (USA), White
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AirPods 2 (USA), White
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All-in-One PC Apple iMac 24" MGPC3RU/A Silver (M1 8Gb 256Gb)
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Apple AirPods 2 (EU), White
-23%
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Apple AirPods 3 (EU) Lightning Case, White
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Apple AirPods 3 (EU) MagSafe, White
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Apple AirPods Max, Green
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Apple AirPods Max, Pink
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Apple AirPods Max, Sky Blue
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Apple AirPods Max, Space Gray
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Apple AirPods PRO 2 (EU) MagSafe, White
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Apple Cable USB to Lightning 2m, White
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Apple Cable USB-C to Lightning 1m, White
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Apple Cable USB-C to USB-C 1m, White
-24%
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Apple iPad 10 (2022), 10.9, 64GB, WiFi, Blue
-24%
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Apple iPad 10 (2022), 10.9, 64GB, WiFi, Pink
-24%
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Apple iPad 10 (2022), 10.9, 64GB, WiFi, Silver
-24%
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Apple iPad 10 (2022), 10.9, 64GB, WiFi, Yellow
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Apple iPad 10.2" (2020) Cellular 3/32GB, Gold
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Apple iPad 10.2" (2021) Cellular 3/256Gb, Silver
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Apple iPad 10.2" (2021) Cellular 3/256GB, Space Gray
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Apple iPad 10.2" (2021) Cellular 3/64GB, Silver
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Apple iPad 10.2" (2021) Cellular 3/64GB, Space Gray
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Apple iPad 10.2" (2021) WiFi 3/256GB, Space Gray
new
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Apple iPad 10.2'' 2019  WiFi + Cellular 3/32GB, Gold
new
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Apple iPad 10.2'' 2019  WiFi + Cellular 3/32GB, Gray
new
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Apple iPad 10.2'' 2019  WiFi + Cellular 3/32GB, Silver
new
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Apple iPad 10.2'' 2019 3/32GB WiFi, Gold
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Apple iPad 10.2'' 2019 3/32GB WiFi, Silver
new
-6%
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Apple iPad 10.2'' 2019 3/32GB WiFi, Space Gray
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Apple iPad 10.9" (2022) Cellular 3/64GB, Blue
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Apple iPad 10.9" (2022) Cellular 3/64GB, Silver
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Apple iPad 10.9" (2022) WiFi 3/256GB, Blue
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Apple iPad 10.9" (2022) WiFi 3/256GB, Pink
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Apple iPad 10.9" (2022) WiFi 3/256GB, Silver
-16%
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Apple iPad 9 (2021), 10.2, 64GB, WiFi, Silver
-16%
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Apple iPad 9 (2021), 10.2, 64GB, WiFi, Space Gray
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Apple iPad Air 10.9" (2020) Cellular 4/256GB, Silver
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Apple iPad Air 10.9" (2020) WiFi 4/64GB, Gray
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Apple iPad Air 10.9" (2022) Cellular 64Gb, Pink
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Apple iPad Air 10.9" (2022) Cellular 64Gb, Purple
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Apple iPad Air 10.9" (2022) Cellular 64Gb, Starlight
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Apple iPad Air 10.9" (2022) Cellular 8/256GB, Gray
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Apple iPad Air 10.9" (2022) Cellular 8/256GB, Starlight
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Apple iPad Air 10.9" (2022) WiFi 8/256GB, Starlight
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Apple iPad Air 10.9" (2022) WiFi 8/64GB, Blue
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Apple iPad Air 10.9" (2022) WiFi 8/64GB, Gray
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Apple iPad Air 10.9" (2022) WiFi 8/64GB, Purple
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Apple iPad Air 10.9" (2022) WiFi 8/64GB, Starlight
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Apple iPad Mini 8.3" (2021) Cellular 4/256GB, Space Gray
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Apple iPad Mini 8.3" (2021) Cellular 4/256GB, Starlight
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Apple iPad Mini 8.3" (2021) Cellular 4/64GB, Purple
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Apple iPad Mini 8.3" (2021) WiFi 4/256GB, Starlight
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Apple iPad Mini 8.3" (2021) WiFi 4/64Gb, Purple
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Apple iPad Mini 8.3" (2021) WiFi 4/64GB, Space Gray
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Apple iPad Mini 8.3" (2021) WiFi 4/64GB, Starlight
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Apple iPad Pro 11" (2022) Cellular 8/128Gb, Space Gray
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-15%
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Apple iPad Pro 11" 2020 6/128GB WiFi, Space Gray
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Apple iPad Pro 12.9" (2020) Cellular 6/512GB, Space Gray
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Apple iPad Pro 12.9" (2022) Cellular 8/128GB, Space Gray
new
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Apple iPad Pro 11" (2021) Cellular 8/256GB, Space Gray
new
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Apple iPad Pro 11" (2021) Cellular 8/2TB, Silver
new
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Apple iPad Pro 11" (2021) Cellular 8/512GB, Silver
new
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Apple iPad Pro 11" (2021) WiFi 8/128GB, Silver
new
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Apple iPad Pro 11" (2021) WiFi 8/128GB, Space Gray
new
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Apple iPad Pro 11" (2021) WiFi 8/256GB, Space Gray
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Apple iPad Pro 11" (2021) WiFi 8/512Gb, Silver
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Apple iPad Pro 11" (2021) WiFi 8/512Gb, Space Gray
new
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Apple iPad Pro 11" (2022) Cellular 8/128GB, Space Gray
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Apple iPad Pro 11" (2022) WiFi 8/256Gb, Space Gray
new
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Apple iPad Pro 11" (2022) WiFi 8/256GB, Space Gray
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Apple iPad Pro 11" (2022) WiFi 8/512Gb, Silver
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Apple iPad Pro 12.9" (2020) Cellular 6/128GB, Space Gray
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Apple iPad Pro 12.9" (2020) Cellular 6/128Gb, Space Gray
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Apple iPad Pro 12.9" (2021) Cellular 8/128Gb, Space Gray
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Apple iPad Pro 12.9" (2021) Cellular 8/512Gb, Space Gray
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Apple iPad Pro 12.9" (2022) Cellular 8/256Gb, Space Gray
-9%
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Apple iPhone 11 128GB, Black
-17%
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Apple iPhone 11 128GB, White
-17%
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Apple iPhone 11 128GB, Yellow
-8%
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Apple iPhone 11 64GB, Black
-9%
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Apple iPhone 12 128GB, Black
-9%
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Apple iPhone 12 128GB, Blue
-6%
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Apple iPhone 12 256GB, Red
-13%
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Apple iPhone 12 64GB, Blue
-16%
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Apple iPhone 12 64GB, Red
new
-9%
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Apple iPhone 13 128GB, Blue
-15%
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Apple iPhone 13 128GB, Green
new
-9%
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Apple iPhone 13 128GB, Midnight
-15%
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Apple iPhone 13 128GB, Pink
-15%
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Apple iPhone 13 128GB, Red
new
-15%
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Apple iPhone 13 128GB, Starlight
new
-12%
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Apple iPhone 13 256GB, Blue
-16%
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Apple iPhone 13 256GB, Green
-12%
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Apple iPhone 13 256GB, Midnight
-16%
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Apple iPhone 13 256GB, Pink
-16%
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Apple iPhone 13 256GB, Red
-12%
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Apple iPhone 13 256GB, Starlight
new
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Apple iPhone 13 mini 128GB, Midnight
new
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Apple iPhone 13 mini 128GB, Pink